Home Daily News Best Tools to Build Your Marketing Strategy (Part 2)

Best Tools to Build Your Marketing Strategy (Part 2)


In this second part of our blog, we discuss additional tools you could incorporate into your marketing strategy for your business in 2017.

Below is a list of 20 different tools that your business or marketing team should be using to build their marketing strategy in 2017.

Likewise from the previous blog , we broke the tools into different sub sections so you can have a better understanding of what tools are available for different functions.

Continuing Education and Learning
With new tools and methods changing constantly, its vital to stay on top of the trends and changes. Luckily, there aren’t a shortage of tools and platforms for you to learn new tactics or techniques and take necessary classes.

HubSpot Academy, for example, is a great place to go anytime you need to get up-to-date information on the latest marketing best practices, find answers to your questions, get certified in a new area of expertise, or renew certifications on subjects which you could improve on.

Other ongoing education and learning tools:

– Lynda.com

– Udemy

– Skillsshare

– Codeacademy

– General assembly

Event marketing
It is important to have the best event marketing tool just in case you need to use it, whether your team holds monthly prospect events, annual conferences or just occasional outreach community events. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember.

Eventbrite for example, an efficient, easy to use tool which tons of marketers use to promote their events, create and manage their own logistics (like ticketing). Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you’re hosting a free event!

Other event marketing tools:

– Picatic

– Facebook

– Addevent

Online advertising tools
Managing PPC ad campaigns could be a struggle, especially if you are running them on platforms such as Google, Bing, Facebook, LinkedIn or Twitter. It is a hassle to run and manage all the campaigns across each different network.

Adstage makes everything easy, reporting all the PCC campaigns all in one place. Adstage AdStage helps you automate, create, and manage your campaigns across all the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and beginners!

Other online advertising tools:

– Google Adwords

– Adroll

– Hubsport Ads Add-on

– Perfect Audience

Team communication
Accessibility and communication between you and your team is crucial. Marketers can’t shy away from communication when it comes to aligning with team members and across the company, so having the right team communication tools is necessary every single day.

Slack is a powerful messaging app that allows you and your teammates to quickly message back and forth without the hassle of email. But it’s not just AOL instant messenger 2.0. Slack has powerful features and integrations that make it possible for you to integrate all your other daily tools such as Trello, Gmail etc. Right where you’re already communicating. You can start channels between different teams or just chat with specific colleagues. Slack makes remote and in-person work possible and easier than ever.

Other communication tools:

– Hipchat

– Google chat

– Join.me

– Zoom

Thank you for reading. By the way if you enjoyed this blog and you want us to help you implement a Digital Marketing Strategy for your business send us an email! In the mean time, Follow Us on our Social Media Channels!